Women’s Sport Coverage Decreases Since London 2012

As we reported at the time here on Hot For Writing, London 2012 was undoubtedly a triumph for women in sport. Whilst not all of the coverage around the event was positive, London 2012 sportswomen featured in media coverage around the world and many – see Jessica Ennis and Nicola Adams – have since become household names and visible media personalities here in the UK. Given this, you’d think that the profile of women’s sport as a whole – as with the... Read More

Sexist Wimbledon Commentary Causes Controversy for BBC

So John Inverdale, BBC Sports commentator, massively put his foot in it last week. Discussing Marion Bartoli, the newly-crowned female Wimbledon champion, he came out with this clanger: ‘I just wonder if her Dad, because he has obviously been the most influential person in her life, said to her when she was 12, 13, 14 maybe, ‘Listen, you are never going to be , you know, a looker. You are never going to be somebody like a Sharapova… you’re never going to... Read More

Serena Williams Describes Rape Victim as ‘Lucky’

An article from new writer Ashleigh-Rose Harman. Last week – right ahead of the start of Wimbledon – tennis star Serena Williams staked her place on the victim-blaming spectrum, coming under fire for making critical comments regarding the victim of the heavily publicized Steubenville rape case. During an interview for Rolling Stone magazine, Williams was asked her opinion on whether the sentence received by the two young men involved in the Steubenville case was fair.... Read More

2012 for Women: The Good

Following on from the last post here at Hot For Writing – which looked at some of the negative stories about women that made headlines in 2012 – it’s time to take a look at some of the positives, of which there were actually lots. Much better! London 2012 I don’t think anyone could really have predicted the pride and euphoria that swept the UK (if not the world) this summer and – looking at Team GB and Paralympics GB alone, the achievements... Read More

The Union Jack & Summer 2012 Branding

2012 is so far proving to be a huge year for the UK. As well as the Queen’s Diamond Jubilee, the London 2012 Olympic Games kick off in just a couple of weeks. These are two huge events, both with enormous potential for organisations and brands in terms of marketing, sales, promotion and PR and, as we’d perhaps expect, the country has been whipped into what seems to be an enormous patriotic frenzy. Street parties and public events are go as the torch relay makes its... Read More

McDonalds to Provide One in Five Olympic Meals

Who knew? Health campaigners this week warned that attempts to use the London 2012 Olympic Games to encourage sporting activity and improve public health will be undermined as a result of the recent announcement that one in five meals served to fans at the games will come from McDonalds. The International Olympic Committee launched – and defended – its food strategy last week, confirming that 3 million of the 14 million meals served during the two weeks of the Olympics... Read More

Plus-Size Gyms – A Double Standard?

I’m sure most of us have been there – heading into the gym, cracking on on the cross trainer… and then experiencing an immediate feeling of total incompetence when someone faster, thinner and generally fitter rocks up on the next treadmill and outperforms us with seemingly no effort whatsoever. Bad times. A little embarrassing? Sure. Loosely discouraging? Maybe. But I can’t say it’s ever made me want to leave the gym entirely and never go back. A... Read More