‘A Bic For Women’

‘A ball pen essentially for women!’ This is (somewhat incredibly) the tagline of Bic For Her, a range of biro pens that – despite the widespread online ridicule maker Bic came under for its heavy gender branding – are still marketed as being for women only. The Amazon reviews for the Bic For Her range of pens found internet fame this summer as women relished the opportunity to hit back at what was essentially sexist stupidity. After all, this is a biro we’re... Read More

New York City Launches Scheme to Improve Girls’ Self-Esteem

New York City Mayor Michael Bloomberg has this week launched his latest public health campaign aimed – rather brilliantly – at improving the self-esteem of girls and young women living in the city. Just as Bloomberg and his team have previously taken on big tobacco firms and drinks manufacturers, this time their target is the fashion industry and the unattainable notions of beauty promoted by companies and agencies working within the field. The campaign – which... Read More

Summer 2013: A Season of Musical Misogyny

As the evenings draw in, the inevitable rain appears and mornings become darker, the country seems to be reflecting back on the summer of 2013. This summer will not only be remembered for the actual appearance of the sun, it will also be remembered for the return of the Rolling Stones, the birth of the future King George and – somewhat unfortunately – the inescapable tones of Robin Thicke. Thicke’s hit track Blurred Lines was a major talking point this summer.... Read More

Porn Blocks Introduced; Page Three Remains

UK Prime Minister David Cameron has unveiled new plans to attempt to regulate internet porn. The plans include a proposed ‘opt-in’ law, whereby every adult UK internet user wishing to watch porn videos online will be required to contact their internet provider to request that they turn off mandatory adult material filters. The Prime Minister’s reasoning behind the proposed new law comes after a jaded Daily Mail campaign arguing that many children have witnessed internet... Read More

OK Magazine Gets It Wrong with Royal Baby Coverage

OK Magazine – trash gossip favourite here in the UK – jumped on the Royal Baby bandwagon with some style this week. Rather than following the rest of the world’s media and cooing over the first pictures of the baby prince, the publication instead got it spectacularly wrong by featuring discussion of Kate Middleton’s post-pregnancy weight-loss regime before she and the newborn Prince George had even left the hospital. Though this might not sound too out-there... Read More

When Will Wonder Woman Hit the Big Screen?

It seems that superhero movies are being released left, right and centre of late. In the past year Superman and Batman films have premiered with record-breaking box office sales. Recently, I’ve found myself wondering when – or indeed if – we are we going to see a Wonder Woman movie released. A recent article in the Metro highlighted that Wonder Woman is the only hero of the DC Comics Holy Trinity trio not yet to star in a feature-length film. I mean, fair enough,... Read More

Lego For Girls

An article from new writer Tom Bell.  In a previous post on my personal blog, I bemoaned the level of aggression, conflict and franchising which dominates the current Lego marketing strategy, after seeing an old Lego advert from a better time. Here’s that advert again. A really positive aspect of this advert – part of Lego’s 1981 marketing campaign – is its lack of stereotyping in terms of gender roles. The child pictured in the advert is a girl, but there... Read More